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Name:	Osms -	Reply
Subject:	Pontoon boat pricing
Date:	10/27/2006 10:04:20 AM

continued from below-- Does anyone know the profit margin (compared to MSRP) that pontoon boat manufacturers allow dealers? I can find MSRP, haven't found any source for dealer cost.

Name:	Ulysses E. McGill -	Reply
Subject:	Pontoon boat pricing
Date:	10/27/2006 12:03:05 PM

Just a wild guess, but I'd figure around 25-30% between initial dealer cost and MSRP (slightly less on the motor). Then you have assembly, prep, financing, and the cost of doing business. A pontoon sold at MSRP probably yields 10-20% pure profit , depending on factory incentives. If anyone has a REAL answer, let me know if I'm close.....

Don?

Name:	Osms -	Reply
Subject:	Pontoon boat pricing
Date:	10/27/2006 12:39:13 PM

I've heard over the years the mark up is around 30%, before early buy incentives, etc. Most boats come pre-rigged so that cost is lowered. BTW, I just saw a new 2005 Yamaha F225, 4-stroke priced at about $13,000. Maybe it would pay to order boat with no motor and buy your own.

Name:	AnchorbayDon -	Reply
Subject:	Pontoon boat pricing
Date:	10/27/2006 4:20:50 PM

There's not usually an MSRP on boats, and sometimes on motors. A dealer must get <15% over boat invoice just to cover the cost of floorplanning, sales commissions, rigging, insurance, facilities, utilities, etc., etc., etc. There are a few manufacturers that provide their dealers with small rebates at the end of the year, but I've seen nothing worth writing home about. For a dealer to survive and be there to service the boat in the future, he/she must make close to 20% margin.

It would not make much sense to buy the boat and motor seperately since the new 4 strokes have matching controls, cables, etc which pretty much require that the boat be rigged out with controls sepcific to the engine for everything to work properly together.

Name:	Osms -	Reply
Subject:	Don...
Date:	10/27/2006 9:17:09 PM

Thanks for your response. About what jlazc figured. I would think that you could order a boat that is not pre-riggged and then have the motor dealer rig it--if there is enough of a price advantage.

Most boat magazines show a price--is that the MSRP or just their best guess?

Name:	AnchorbayDon -	Reply
Subject:	Don...
Date:	10/29/2006 11:29:00 AM

When they pre-rig a boat, they install the cables and controls for a specific engine and then complete the process of building the boat. To go back later, take the boat apart and put in the controls takes 4-8 hours. It is time consuming and expensive to rig the boat later, in most cases. You should at least have the boat riggd with a certain brand (Honda, Yamaha, Mercury, etc) of controls.

Name:	Osms -	Reply
Subject:	Don...Thanks,
Date:	10/29/2006 3:10:15 PM

please stand by; there will be more questions.

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